I don’t know who needs to hear this, but brands can’t be friends with people. A brand desperately trying to be a ‘lovemark’ is like a distant acquaintance desperately trying to be your BFF. It’s pathetic, at best…
Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.