I haven’t bought a different brand of Milk in two years, and I bet the brand manager thinks I’m an ‘Uber Loyal’. In reality, I just think it’s a good product, and I can’t be bothered to invest time trying to find a different brand…
Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.