Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.

We are a creatively inspired strategic advisory, focusing on three key solution areas to unlock growth for clients

Brand
Building

Does your audience
_ know you?
_ think of you?
_ recognize you?
_ think you’re different?
_ trust you?
_ prefer you?

Marketing
Strategy

Do you
_ master the context?
_ know your customer?
_ understand their needs?
_ position your offering?
_ message effectively?
_ reach your target?

Organizational
Design

Does your organization
_ believe in the strategy?
_ see how goals cascade?
_ feel accountable for results?
_ understand responsibilities?
_ meet capability needs?
_ embrace change?